Our Story

"Luxury should be more than beautiful.
It should be ethical, empowering, and intentional."

Our story

At Hendon Heritage, we believe what touches your skin should reflect what you stand for. That’s why we choose only skin-friendly fabrics, ethical craftsmanship, and practices that honor both the women who wear our pieces and the communities we support. Every purchase contributes to our give-back model, helping provide essential garments to women and children rebuilding their lives with dignity and care.

But our story reaches beyond lingerie. It’s about cultivating a world where elegance carries purpose. Where the traditions of thoughtful making meet a modern commitment to autonomy, integrity, and impact. We design each piece with intention, honoring heritage while challenging the industry to do better.

By choosing Hendon Heritage, you’re not simply investing in comfort and style. You’re participating in a movement toward luxurious, responsible fashion; one that uplifts artisans, protects your well-being, and creates lasting change, one considered choice at a time.

A Message from the Founder Lana

I grew up believing that care and conviction belong in every action we take.

But the world often pushes us toward “more” and “faster” - shortcuts that save time or money in the moment, but come at a cost to our health, our values, the environment, or the artisans behind what we buy.

Hendon Heritage is my answer to that. Not natural fabrics or beautiful lingerie. Not ethical manufacturing or lasting quality. All of it, without compromise. And beyond that, a commitment to give back with every single purchase, not as a marketing gesture, but as a core part of who we are.

So how do you build a brand like that?

You create underwear that might cost more than the industry norm, but you make it beautifully, with thoughtful fabrics and sustainable trims. You teach women how to care for their garments so they last. You start intentionally, produce responsibly, and listen closely to the community you serve, so you can adjust, if needed, and be what your community needs.

That’s where we are, what we’re building, and why we’re here.

It’s elegance with a backbone. A quiet rebellion stitched into every piece.

This is luxury that refuses to look the other way. And I’m so glad you’re here.

— Lana