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The Icon Brief - Ivory
A modern classic with a quiet edge. The Icon is a full-coverage brief reimagined with a peekaboo keyhole cutout at the back.
Cloud-soft, long-staple Pima cotton with a barely-there feel.
Breathable, smooth, and designed to move with you — comfort that feels effortless from morning to night.
- Designed for Longevity, Not Disposability
- Rare California grown Pima cotton, crafted in small US production runs
- Every Purchase Supports Women Rebuilding Their Lives
Finding the right fit should feel effortless. If your first pair doesn’t feel just right, we’ll send a one-time replacement in a better size — on us.
Rare California-grown Pima cotton: naturally softer, stronger, and made to stay beautiful wear after wear.
Crafted in limited California production runs. Restocks are small.
“These are my go-to undies! I love the quality and tiny details. They are super comfy and that’s a big thing for me. I washed and dried these on low and they didn’t shrink — I was worried they would because they are cotton. Definitely would recommend!”
A modern classic with a quiet edge. The Icon is a full-coverage brief reimagined with a peekaboo keyhole cutout at the back. The Icon's trim is made of recycled polyamide and natural rubber picot edging.
Made from 100% Pima cotton, it’s slightly sheer, breathable, and luxuriously soft against your skin.
Each pair is milled in the U.S. without PFAs, Azo dyes, formaldehyde, or heavy metals, dyed using GOTS certified dyes then crafted with care in the US without the use of any finishing chemicals, ensuring every finish is thoughtfully created with your skin and the planet in mind.
Care: May be washed on delicate with like colors, though we recommend handwashing with our gentle lingerie soap, formulated to care for delicate fabrics and skin.

A modern classic with a quiet edge. The Icon is a full-coverage brief reimagined with a peekaboo keyhole cutout at the back. The Icon's trim is made of recycled polyamide and natural rubber picot edging.
Made from 100% Pima cotton, it’s slightly sheer, breathable, and luxuriously soft against your skin.
Each pair is milled in the U.S. without PFAs, Azo dyes, formaldehyde, or heavy metals, dyed using GOTS certified dyes then crafted with care in the US without the use of any finishing chemicals, ensuring every finish is thoughtfully created with your skin and the planet in mind.
Care: May be washed on delicate with like colors, though we recommend handwashing with our gentle lingerie soap, formulated to care for delicate fabrics and skin.

CARE
A modern classic with a quiet edge. The Icon is a full-coverage brief reimagined with a peekaboo keyhole cutout at the back.
Cloud-soft, long-staple Pima cotton with a barely-there feel.
Breathable, smooth, and designed to move with you — comfort that feels effortless from morning to night.
- Designed for Longevity, Not Disposability
- Rare California grown Pima cotton, crafted in small US production runs
- Every Purchase Supports Women Rebuilding Their Lives
Finding the right fit should feel effortless. If your first pair doesn’t feel just right, we’ll send a one-time replacement in a better size — on us.
Rare California-grown Pima cotton: naturally softer, stronger, and made to stay beautiful wear after wear.
Crafted in limited California production runs. Restocks are small.
“These are my go-to undies! I love the quality and tiny details. They are super comfy and that’s a big thing for me. I washed and dried these on low and they didn’t shrink — I was worried they would because they are cotton. Definitely would recommend!”
A modern classic with a quiet edge. The Icon is a full-coverage brief reimagined with a peekaboo keyhole cutout at the back. The Icon's trim is made of recycled polyamide and natural rubber picot edging.
Made from 100% Pima cotton, it’s slightly sheer, breathable, and luxuriously soft against your skin.
Each pair is milled in the U.S. without PFAs, Azo dyes, formaldehyde, or heavy metals, dyed using GOTS certified dyes then crafted with care in the US without the use of any finishing chemicals, ensuring every finish is thoughtfully created with your skin and the planet in mind.
Care: May be washed on delicate with like colors, though we recommend handwashing with our gentle lingerie soap, formulated to care for delicate fabrics and skin.

A modern classic with a quiet edge. The Icon is a full-coverage brief reimagined with a peekaboo keyhole cutout at the back. The Icon's trim is made of recycled polyamide and natural rubber picot edging.
Made from 100% Pima cotton, it’s slightly sheer, breathable, and luxuriously soft against your skin.
Each pair is milled in the U.S. without PFAs, Azo dyes, formaldehyde, or heavy metals, dyed using GOTS certified dyes then crafted with care in the US without the use of any finishing chemicals, ensuring every finish is thoughtfully created with your skin and the planet in mind.
Care: May be washed on delicate with like colors, though we recommend handwashing with our gentle lingerie soap, formulated to care for delicate fabrics and skin.
